Which Broadway musical pioneered the use of eco-friendly, plastic-free packaging for all its merchandise in 2018, setting a sustainability trend across the performing arts industry?

The performing arts industry has undergone significant transformations in how productions market themselves beyond the stage. Merchandise and packaging innovations have become crucial revenue streams for Broadway shows, touring productions, and performance venues. Test your knowledge about how the performing arts industry has embraced creative packaging and merchandising strategies to extend the audience experience beyond the performance itself.

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Hamilton
Dear Evan Hansen
Wicked
The Lion King