Which advertising technique was most pivotal in NASA's James Webb Space Telescope launch campaign that helped generate over 1 billion social media impressions?

The James Webb Space Telescope (JWST) represents one of NASA's most significant astronomical achievements and required innovative marketing strategies to build public interest and support. This $10 billion project needed to communicate complex science to the general public while justifying its expense to taxpayers. The launch campaign combined digital engagement, educational outreach, and strategic partnerships to create unprecedented public excitement for an astronomical instrument. How well do you know the marketing techniques that made this launch a success?

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Interactive AR experiences allowing users to 'place' the telescope in their own backyard with size comparisons to everyday objects
Celebrity-focused commercials featuring Hollywood actors explaining the telescope's capabilities
Limited edition JWST merchandise sold exclusively through NASA's online store
Traditional print media campaign in scientific journals and astronomy magazines