Which airline loyalty program was the first to introduce the concept of 'miles' as a reward currency in 1981, fundamentally changing how transportation companies approach customer retention?

Loyalty programs in transportation have revolutionized how consumers interact with airlines, railways, and ride-sharing services. These programs not only reward frequent travelers but also provide valuable data for companies to tailor their services. Test your knowledge about one of the most innovative transportation loyalty programs that changed the industry forever!

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