Which Broadway musical pioneered the concept of 'Theatrical Product Segmentation,' creating distinct merchandise lines for different audience demographics based on psychographic profiling?

Test your knowledge of the business side of Broadway! While we all enjoy the performances on stage, the performing arts industry has evolved sophisticated product marketing strategies that help shows survive and thrive. From iconic logos to innovative merchandise approaches, Broadway and other theatrical productions have pioneered unique retail concepts that extend the audience experience beyond the theater walls.

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Hamilton
Wicked
The Lion King
The Phantom of the Opera