Which celebrity's beauty brand broke industry records by generating $100 million in sales within its first 40 days, largely due to its innovative approach to inclusive product development and personalization?

Some celebrities are more than just endorsers—they've become innovative retail entrepreneurs who have revolutionized product marketing and consumer engagement. Their personal brands have evolved into successful business empires through strategic retail personalization and cutting-edge customer engagement strategies. Test your knowledge about which famous individuals have truly disrupted the retail landscape with their business acumen!

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty