Which music artist pioneered the 'visual album' concept by releasing their 2016 album in an innovative package that included not just music but also a feature-length film and art book?

In the world of pop culture, product packaging isn't just functional—it's part of the story! From collectible album covers to movie merchandise boxes designed to be kept long after the product is gone, innovative packaging has become an art form that enhances brand identity and consumer experience. Test your knowledge about a groundbreaking packaging innovation that changed how we interact with a beloved product category!

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• Beyoncé with 'Lemonade'
• Taylor Swift with '1989'
• Kanye West with 'The Life of Pablo'
• Drake with 'Views'

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