Which Broadway musical was the first to use an immersive augmented reality (AR) app as part of its marketing campaign, allowing users to virtually experience scenes before buying tickets?

The performing arts industry has seen some revolutionary marketing campaigns over the decades. From traditional newspaper ads to digital experiences, theaters and production companies have continuously innovated to attract audiences. This trivia question focuses on a groundbreaking marketing campaign that changed how Broadway shows connect with potential viewers. Test your knowledge of performing arts marketing history!

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Hamilton (2015)
Dear Evan Hansen (2016)
The Lion King (2013)
Wicked (2014)