Which mythological figure would be MOST strategically effective as a brand ambassador for a high-end outdoor gear company focused on wilderness survival equipment?

The gods and mythical figures of ancient lore were some of the first 'brand ambassadors' in human history, representing specific domains, attributes, and products. Their divine associations were carefully crafted to appeal to different audience segments, much like modern marketing strategies assign celebrities to product categories. Test your knowledge of how these mythological figures might translate into modern brand representation!

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Artemis/Diana, goddess of the hunt and wilderness
Poseidon/Neptune, god of the seas and earthquakes
Hephaestus/Vulcan, god of blacksmiths and craftsmanship
Hermes/Mercury, messenger god of travelers and commerce