Which linguistic technique was specifically used when Google created its brand name based on the mathematical term 'googol' (10^100)?

Brand names are carefully crafted linguistic creations that can influence consumer perception and buying behavior. Linguists and marketing experts collaborate to design names that evoke specific emotions, associations, and brand attributes. This poll explores the fascinating intersection of linguistics and retail branding strategies that shape the products we encounter daily.

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Onomatopoeia - using a word that phonetically imitates the sound it describes
Intentional misspelling - altering spelling to create distinctiveness and trademark protection
Portmanteau - blending two existing words to create a new one
Retronymy - creating a new term for an existing object to distinguish it from a newer version