Which innovative retail strategy did Capezio implement in 2018 that revolutionized how dancers purchase pointe shoes online?

The performing arts retail landscape has evolved dramatically in recent years. From specialized dance equipment stores to theater merchandise platforms, these businesses use unique strategies to connect with their artistic audiences. This poll tests your knowledge of a notable retail innovation that revolutionized how performing artists purchase specialized products. Can you identify the correct retail strategy that transformed this niche market?

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The Virtual Fitting Room - AI-powered size recommendations based on foot scans submitted through their mobile app
The Subscription Box Model - monthly delivery of pre-selected dance accessories based on performance schedule
The Community Marketplace - peer-to-peer platform allowing dancers to resell gently used performance shoes
The Hybrid Showroom - physical locations with digital-only inventory where products are shipped after in-person fitting