Which digital transformation initiative by the U.S. federal government was specifically designed to apply private-sector customer experience principles to improve citizen-facing government services?

In recent years, governments worldwide have been investing in digital transformation to improve citizen services. From online portals to mobile applications, the public sector is adapting retail-inspired customer experience strategies to better serve constituents. This poll tests your knowledge about how governments are applying retail customer experience principles to transform public services and engage citizens more effectively.

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The Digital Government Strategy of 2012
The U.S. Digital Service (USDS) founded in 2014
The President's Management Agenda of 2018
The 21st Century Integrated Digital Experience Act (IDEA) of 2018