Which dictionary publisher created a highly successful brand collaboration by licensing its name to a language-learning app, resulting in one of the most downloaded educational apps worldwide?

The language industry has always had a fascinating relationship with marketing and branding. Companies invest millions in finding the perfect words, names, and phrases to represent their products. This poll tests your knowledge about a famous linguistic innovation in product marketing that changed how companies approach language in their branding strategies.

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Oxford University Press
Merriam-Webster
Cambridge University Press
Pearson (with the Longman brand)