What innovative retail marketing strategy did Tesla adopt that broke from traditional automotive industry practices?

Tesla revolutionized the transportation industry not just with its electric vehicles, but also with its unique approach to marketing and product launches. Unlike traditional automakers who spend billions on advertising, Tesla took a different path that changed the automotive retail landscape forever. Test your knowledge about Tesla's unconventional product launch and retail marketing approach that helped it become one of the world's most valuable companies.

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Direct-to-consumer sales model with no franchised dealerships
Celebrity endorsement campaigns featuring Hollywood stars
Aggressive TV advertising featuring competitive comparisons
Limited-time pop-up stores that appear only during new vehicle launches