Which customer loyalty program is widely credited with revolutionizing the industry by introducing the first modern points-based system that allowed customers to earn 'miles' for purchases?

Test your knowledge about the evolution and impact of customer loyalty programs in the retail sector! These programs have transformed how businesses retain customers and drive recurring revenue. From points systems to tiered memberships, loyalty programs have become sophisticated marketing tools with significant economic implications. Do you know which pioneering program changed the retail loyalty landscape forever?

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American Express Membership Rewards (1991)
American Airlines AAdvantage (1981)
Starbucks Rewards (2008)
Tesco Clubcard (1995)