Which groundbreaking digital marketing strategy did the Imperial War Museum in London implement in 2018 that increased visitor engagement by 35%?

Military museums face unique challenges in attracting visitors while honoring the solemnity of their subject matter. Digital marketing strategies have transformed how these institutions engage with history enthusiasts, veterans, and the general public. This trivia question explores how one famous military museum revolutionized its visitor engagement through innovative digital marketing. Test your knowledge of how historical institutions use modern technology to tell timeless stories!

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An augmented reality app allowing visitors to 'meet' holographic veterans who shared their personal war stories
A social media campaign featuring colorized WW2 photographs with survivor stories that went viral across platforms
A partnership with gaming companies to recreate historical battles in VR experiences throughout the museum
An interactive website where visitors could trace their family's military history through digitized war records