Which psychological technique was used to achieve the world record for the longest continuous retail shopping session (92 hours) by Kevin Shelton in 2017?

World records in retail often involve extreme shopping behaviors that reveal fascinating insights about consumer psychology. From the longest continuous shopping sprees to record-breaking Black Friday purchases, these achievements showcase how retailers leverage psychological triggers to keep customers engaged. This poll explores a notable world record related to consumer psychology and shopping behavior that demonstrates the powerful connection between retail strategies and human decision-making under specific conditions.

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FOMO (Fear of Missing Out) - timed flash sales every 3 hours kept the shopper engaged and afraid to miss limited opportunities
The Zeigarnik Effect - deliberately leaving shopping tasks incomplete to create a psychological need to continue and finish them
Sensory Adaptation - stores changed lighting, music and scents every 4 hours to prevent sensory fatigue and maintain alertness
The IKEA Effect - shoppers were allowed to partially assemble or customize products, increasing perceived value and shopping motivation