Which product holds the Guinness World Record for the most sustainable packaging design, featuring 100% recycled materials and achieving zero waste certification in 2019?

Product packaging has evolved from simple protection to becoming a critical element of brand identity and consumer experience. Some companies have pushed the boundaries of packaging design to achieve world records in sustainability, size, luxury, or innovation. Test your knowledge about extraordinary packaging achievements that have made it into the record books and reshaped retail packaging trends.

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Lush Cosmetics' solid shampoo bars
Puma's Clever Little Bag shoe packaging
Carlsberg's Snap Pack beer packaging
Apple's iPhone 12 packaging redesign