Which ticketing technology innovation first allowed performing arts venues to implement dynamic pricing models similar to those used by airlines?

The performing arts industry has undergone significant technological transformation in recent years. From digital ticketing platforms to virtual reality performances, technology has changed how theatrical productions are marketed, sold, and experienced. This poll tests your knowledge about a groundbreaking retail technology that revolutionized how performing arts venues manage ticket sales and audience engagement.

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STAR (Systematic Ticketing and Reservation), introduced by Ticketmaster in 1994
Revenue Management Systems, developed specifically for Broadway theaters in 2011
Digital Ticket Exchange, pioneered by StubHub in 2007
Blockchain-based NFT ticketing, first used by major symphony orchestras in 2019