Which innovative retail collaboration strategy did Nike first introduce in 2017 that dramatically changed how NBA jerseys are marketed and sold to fans?

The sports retail industry sees massive revenue spikes during special shopping events and brand collaborations. These strategic partnerships between athletic brands and sports leagues/teams have revolutionized how fans connect with their favorite sports. Test your knowledge about one of the most significant retail innovations in sports merchandise history!

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The NikeConnect NFC technology that allowed fans to access exclusive content by scanning their jerseys with smartphones
The 'Design Your Team' platform allowing fans to create custom jerseys with AI-generated team patterns
The subscription-based 'Jersey Club' that shipped fans a new limited edition jersey every month
The augmented reality 'Virtual Locker Room' where fans could try on jerseys without visiting physical stores