Which streaming service began as a DVD-by-mail rental business before repositioning its brand to become the streaming giant we know today?

Brand positioning is a critical strategy in pop culture where companies evolve their image to stay relevant. Some of the most successful entertainment and media companies have undergone significant rebranding efforts that transformed their market perception and consumer relationships. Test your knowledge of these iconic brand evolution stories that changed pop culture history!

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Netflix
Hulu
HBO Max
Disney+