Which Japanese cultural brand mascot was created in 1974 and has generated over $80 billion in merchandise sales by embodying the kawaii (cuteness) aesthetic central to modern Japanese culture?

Cultural traditions are often celebrated and immortalized through iconic brand mascots that represent heritage products. These mascots often become cultural symbols themselves, transcending their commercial origins. Test your knowledge about famous brand mascots that have deep cultural significance and have helped companies connect their products with cultural traditions around the world.

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Hello Kitty (Sanrio)
Pikachu (Pokémon/Nintendo)
Domo-kun (NHK)
Kumamon (Kumamoto Prefecture)