Which prescription medication was the first to be advertised directly to consumers on television in the United States, marking a revolutionary change in pharmaceutical marketing strategy?

The pharmaceutical industry's approach to marketing has evolved dramatically over the decades. While doctors were once the exclusive target audience for medical product marketing, a significant shift occurred when pharmaceutical companies began advertising prescription medications directly to consumers. This controversial marketing strategy transformed how patients interact with healthcare providers and how medical products are positioned in the marketplace. Test your knowledge about this pivotal moment in medical product marketing history!

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Claritin (loratadine) - Schering-Plough's allergy medication
Prozac (fluoxetine) - Eli Lilly's antidepressant
Lipitor (atorvastatin) - Pfizer's cholesterol-lowering drug
Viagra (sildenafil) - Pfizer's erectile dysfunction treatment