Which groundbreaking retail innovation lab from the 1930s first introduced the concept of 'consumer behavior research' that revolutionized product development?

Throughout history, retail innovation has transformed how we shop and consume products. From the first department stores of the 19th century to today's digital marketplaces, technological advances have continuously reshaped the retail landscape. This trivia question focuses on a pivotal moment in retail history that fundamentally changed product development and consumer behavior. Test your knowledge about how retail innovation has evolved over time!

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The Consumer Research Bureau at Macy's
The General Foods Consumer Testing Kitchen
Sears Roebuck Product Development Center
Montgomery Ward's Customer Experience Laboratory