Which retailer famously developed an algorithm that could predict customer pregnancies based on purchasing patterns, even before some customers had announced their pregnancies?

In the 2010s, a major retailer made headlines with its advanced predictive analytics that could identify pregnant customers based on their shopping patterns before many had announced their pregnancies publicly. This case became a landmark example of both the power and ethical considerations of retail machine learning applications. Test your knowledge about this famous data science case study that changed how businesses approach customer targeting and privacy.

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Target
Walmart
Amazon
Costco