Which unexpected event led to the creation of Penguin Books' iconic logo and brand identity in 1935?

Penguin Books revolutionized publishing with their accessible paperbacks and iconic design. But the story behind their branding is as fascinating as the books they publish. This trivia question explores how Penguin's distinctive brand storytelling shaped modern publishing and created one of the most recognizable logos in literature. Test your knowledge about this publishing powerhouse that transformed how we buy, read, and think about books.

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Founder Allen Lane saw penguins at London Zoo while brainstorming his new publishing venture
The first manuscript they published was about Antarctic exploration
They acquired rights to 'Mr. Popper's Penguins' as their first children's title
Their office building was located on Penguin Street in London