Which Broadway show was the first to implement 'Premium Pricing' in 2001, creating a tiered ticket pricing strategy that charged significantly more for the best seats?

The performing arts industry has seen various pricing innovations to maximize revenue while filling seats. One revolutionary approach changed how Broadway tickets were sold forever, creating a model that has since spread to other entertainment venues worldwide. Test your knowledge of this significant shift in performing arts business strategy that blended consumer psychology with dynamic pricing models.

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• The Producers
• The Lion King
• Wicked
• Phantom of the Opera

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