Which gaming collaboration broke records in 2020 by hosting a virtual concert that attracted over 12.3 million concurrent players in a single game instance?

The gaming industry has seen some groundbreaking brand collaborations that transformed player experiences and created cultural phenomena. These partnerships between game developers and other brands have resulted in unique in-game experiences, limited edition products, and expanded universes. Test your knowledge about these strategic gaming collaborations that changed how players interact with virtual worlds!

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• Travis Scott's Astronomical event in Fortnite
• Marshmello's DJ set in Roblox
• Lil Nas X's performance in Minecraft
• Ariana Grande's Rift Tour in Call of Duty: Warzone

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