Which music streaming platform first introduced a tiered loyalty program that rewards users with exclusive artist content based on listening habits rather than just subscription length?

In today's competitive music streaming market, customer loyalty programs have become essential tools for retaining subscribers and building brand affinity. These programs offer exclusive content, early access to concert tickets, merchandise discounts, and other perks that keep users engaged and subscribed. Test your knowledge about one of the most innovative loyalty initiatives in the music streaming industry that changed how fans interact with their favorite artists.

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Spotify with 'Spotify Rewards' in 2018
Apple Music with 'Apple Music+' in 2019
Tidal with 'Tidal Insider' in 2017
Amazon Music with 'Prime Listeners Club' in 2020