Which retail innovation, first widely implemented in 1916, revolutionized shopping by allowing customers to select their own merchandise without clerk assistance for the first time?

Before modern e-commerce and digital retail strategies, there was a groundbreaking innovation in the early 20th century that fundamentally transformed how consumers interacted with products. This pivotal development in retail history set the foundation for many customer experience principles we take for granted today. Test your knowledge about this revolutionary retail concept that changed shopping behaviors and established new expectations for customer autonomy.

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Self-service grocery stores (Piggly Wiggly)
Department stores with multiple product categories
Mail-order catalogs with product photographs
Retail stores with fixed pricing instead of haggling