Which of these iconic advertising slogans reportedly cost over $1 million in market research and focus group testing before being approved?

Some advertising slogans become more famous than the products they promote, entering our cultural lexicon and remaining there for decades. Behind these seemingly simple phrases often lie fascinating stories of creative genius, marketing strategy, and sometimes pure luck. This poll tests your knowledge of iconic advertising slogans that transcended commercials to become pop culture phenomena. Can you identify which famous slogan required the most extensive market research and focus group testing before its approval?

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• Nike's 'Just Do It'
• Apple's 'Think Different'
• L'Oréal's 'Because You're Worth It'
• McDonald's 'I'm Lovin' It'

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