Which mythological deity was strategically positioned as both a merchant god AND a messenger god, effectively creating one of history's first examples of 'brand extension'?

Throughout history, mythological deities have been masterfully 'positioned' in their respective pantheons with specific domains, powers, and attributes that differentiate them from other gods. This careful positioning helped ancient civilizations understand their roles and importance. Test your knowledge about how ancient cultures positioned their divine 'brands' to appeal to their 'target markets' of worshippers!

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Hermes/Mercury (Greek/Roman)
Thor (Norse)
Anubis (Egyptian)
Ganesha (Hindu)