Which innovative retail strategy did Merriam-Webster implement in 2020 that significantly increased their digital engagement among younger users?

The dictionary market has undergone significant transformations in the digital age. Traditional publishers had to reimagine their brand positioning and retail strategies as online resources changed how people access language references. This poll tests your knowledge about how dictionary brands have adapted their product strategies to remain relevant in the linguistics marketplace.

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They launched a subscription-based 'Word of the Day' premium service with etymology deep-dives
They integrated their dictionary API with social media platforms to automatically define trending terms
They rebranded their social media with witty commentary on language trends and current events
They created an AI-powered voice assistant specifically for pronunciation guidance