Which film marketing campaign pioneered the use of in-universe websites and viral content to create a fictional corporate entity that audiences could interact with months before release?

In the competitive world of film marketing, some campaigns revolutionize how movies connect with audiences. One such groundbreaking strategy from the 2010s transformed audience engagement by creating an immersive experience that extended beyond traditional advertising. This campaign blurred the line between fiction and reality, generating unprecedented buzz and establishing a new benchmark for promotional innovation in Hollywood. Test your knowledge about this influential marketing milestone that studios still reference today.

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The Dark Knight's 'Why So Serious?' campaign featuring Gotham City newspapers and the Joker's interactive challenges
Avatar's 'Pandorapedia' digital encyclopedia and RDA corporate materials documenting life on Pandora
The Blair Witch Project's missing persons campaign and documentary-style websites suggesting the footage was real
Inception's 'Mind Crime' interactive experience allowing users to explore dream architecture concepts