Which presidential campaign was the first to use sophisticated data analytics and microtargeting to identify likely supporters and personalize outreach?

The intersection of technology and politics has dramatically transformed how presidential campaigns operate over the decades. From radio addresses to data-driven micro-targeting, each technological advance has created new opportunities for candidates to connect with voters. This trivia question explores a pivotal moment in the evolution of campaign technology that changed political retail sentiment analysis forever.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign