Which outdoor gear company's founder famously took a photo of a climber on El Capitan that became their iconic logo and sparked their environmental activism?

In the competitive natural products marketplace, brand storytelling is essential for connecting with eco-conscious consumers. Many successful nature-focused brands have created compelling origin stories that resonate with their audience's values and aspirations. These narratives often feature iconic moments that shaped their environmental mission. How well do you know the authentic stories behind these natural world brands?

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• Patagonia (Yvon Chouinard's photo of climbers on 'The Nose' route)
• The North Face (Douglas Tompkins' summit photograph)
• REI (Lloyd and Mary Anderson's Mount Rainier expedition)
• Columbia (Gert Boyle's wilderness adventure photography)

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