Which beverage company first introduced the contour-shaped bottle in 1915 as a way to distinguish itself from competitors with a package that could be recognized 'in the dark or when broken'?

In the world of consumer products, packaging isn't just about protection—it's about identity. Some packaging designs become so iconic that they transform into cultural symbols themselves, instantly recognizable across generations. This poll tests your knowledge about a revolutionary packaging design that changed how we interact with a common household product and created a distinctive brand identity that persists to this day.

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Coca-Cola
Pepsi
Dr Pepper
7UP