Which book's 2007 launch included a record-breaking first print run of 12 million copies in the US alone, with bookstores worldwide hosting midnight release parties where fans dressed as characters from the series?

The publishing world has seen some remarkable product launches over the years, with certain books creating unprecedented cultural phenomena. From midnight release parties to global marketing campaigns, these literary launches have transformed how we think about book releases. Test your knowledge of the most groundbreaking book launch strategies that changed the publishing industry forever!

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• Harry Potter and the Deathly Hallows
• The Da Vinci Code
• Twilight: Breaking Dawn
• The Lost Symbol

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