Which Broadway show's marketing campaign revolutionized theater promotion by releasing a complete recording of the soundtrack BEFORE the show opened, contrary to industry norms?

In the competitive world of Broadway productions, marketing innovation can make or break a show's success. One groundbreaking campaign in the 2010s transformed how theatrical productions approach audience engagement and ticket sales. This campaign defied conventional wisdom by leveraging an unusual strategy that initially seemed counterintuitive but ultimately created unprecedented buzz and became a case study in performing arts marketing. Test your knowledge about this game-changing Broadway marketing phenomenon!

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Hamilton (2015)
Dear Evan Hansen (2016)
Hadestown (2019)
The Book of Mormon (2011)