Which product marketing strategy led to the most significant increase in public engagement with scientific research in the last decade?

The scientific industry has seen remarkable advancements in product marketing strategies that transformed how complex discoveries reach the public. Behind every successful scientific innovation is often a brilliant marketing approach that helped it gain recognition and adoption. This poll tests your knowledge of landmark product marketing campaigns that helped bridge the gap between complex scientific breakthroughs and public understanding. Can you identify which pioneering marketing strategy truly revolutionized its scientific field?

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The CERN's Higgs Boson discovery campaign with its 'God Particle' framing that simplified quantum physics for mass media consumption
The Human Genome Project's '23 and Me' approach that marketed personal genomics as ancestry discovery rather than medical research
SpaceX's 'Starman' Tesla roadster launch that marketed space exploration through lifestyle branding rather than scientific achievement
The 'Beyond Meat' campaign that positioned plant-based proteins as technological innovations rather than vegetarian alternatives