Which major cosmetics brand launched a successful 'Golden Apple of Discord' campaign that intentionally created controversy between beauty influencers to drive engagement?

In the world of retail and marketing, mythological references have been used to create powerful brand identities and marketing campaigns. From Nike (the Greek goddess of victory) to Amazon (the female warriors of Greek mythology), mythological elements continue to influence modern product development and branding strategies. Test your knowledge about a famous mythological marketing strategy that has become a retail industry case study.

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Fenty Beauty
Urban Decay
Too Faced
Huda Beauty