Which space agency completely redesigned their product packaging in 2020 to include augmented reality features that show 3D models of celestial objects when scanned with a smartphone?

Space exploration has led to some remarkable retail innovations and marketing strategies. Major astronomy organizations and space agencies have developed unique product packaging and retail approaches to engage the public with cosmic discoveries. Test your knowledge about the intersection of astronomy and retail marketing with this challenging trivia question!

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NASA (National Aeronautics and Space Administration)
ESA (European Space Agency)
JAXA (Japan Aerospace Exploration Agency)
Roscosmos (Russian Space Agency)