Which company holds the Guinness World Record for the 'Most people unwrapping candy simultaneously' as part of a product launch campaign?

Guinness World Records has transformed from a simple record book into a powerful global brand. Companies worldwide partner with GWR for record-breaking marketing campaigns that generate massive publicity and engagement. These branded record attempts combine product development with influencer marketing to create memorable consumer experiences. How well do you know the intersection of world records and brand marketing strategies?

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Ferrero Rocher (8,176 people in 2015)
Hershey's Kisses (1,325 people in 2009)
Skittles (3,541 people in 2016)
M&M's (1,573 people in 2012)