Which innovative retail approach was first pioneered by Broadway's 'The Lion King' in 1997 that revolutionized theater merchandise sales?

Performing arts venues have evolved significantly in how they approach merchandise and retail operations. Beyond just selling programs and t-shirts, modern performing arts centers have developed sophisticated retail strategies that enhance audience experience and create additional revenue streams. Test your knowledge about the business side of performing arts retail operations!

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• The creation of dedicated in-theater retail boutiques separate from concession areas
• The introduction of dynamic pricing for merchandise based on show attendance
• The implementation of mobile point-of-sale systems for in-seat purchasing
• The development of theater-specific credit cards with merchandise rewards

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