Which celebrity-led retail partnership broke records in 2018 by selling out globally in under 24 hours using an innovative AR-powered scavenger hunt for product discovery?

Celebrity endorsements have transformed retail marketing strategies, creating some of the most memorable advertising campaigns in history. Beyond simple endorsements, strategic partnerships between famous personalities and retail brands have revolutionized customer engagement and influenced consumer trends. Test your knowledge about one of the most groundbreaking celebrity-retail partnerships that changed the game!

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Rihanna's Fenty Beauty launch with Sephora
Travis Scott's 'Astronomical' virtual concert and Nike collaboration
Kylie Jenner's Kylie Cosmetics pop-up shops
Ariana Grande's 'Sweetener' album merchandise with augmented reality retail experience