Which ancient civilization pioneered one of the earliest known customer loyalty programs through their 'tessera' token system for returning customers?

Long before modern retail analytics, ancient civilizations developed sophisticated systems to track customer preferences and reward loyalty. From Mesopotamian clay tablets recording purchase history to Roman merchant guilds with member benefits, these early 'analytics' systems helped shape commerce for millennia. Test your knowledge about these fascinating early customer retention strategies that laid the groundwork for today's loyalty programs and retail analytics.

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Ancient Rome
Ancient Egypt
Aztec Empire
Ancient China