Which ticketing innovation, first widely adopted by Broadway theaters in the early 2000s, revolutionized audience accessibility and created a new loyalty market for performing arts venues?

The performing arts industry has undergone significant transformations in how audiences purchase and access shows. From paper tickets to digital innovations, the evolution of theatrical ticketing systems has dramatically changed the audience experience and venue operations. This trivia question focuses on a major innovation in performing arts ticketing that revolutionized customer loyalty programs and accessibility.

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Rush tickets and digital lotteries
Season subscription packages with digital access
Dynamic pricing algorithms based on attendance forecasts
RFID-enabled venue access wristbands