Which astronomy brand strategy innovation first introduced the 'Try Before You Buy' nighttime star-viewing events that revolutionized telescope retail in the 1990s?

The astronomy retail sector has seen remarkable brand strategy innovations over the decades. From specialized telescopes to sophisticated star-tracking software, companies have developed unique approaches to market their astronomical products. This trivia question explores a pivotal moment in astronomy product marketing history that changed how consumers view and purchase stargazing equipment.

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Celestron's 'Star Parties' retail experience program
Meade's 'Cosmic Viewings' in-store demonstration nights
Orion's 'Skywatch Guarantee' home trial period
Bushnell's 'Universe Unveiled' telescope rental service