Which celebrity endorsement deal is considered the most lucrative in history, reportedly earning the star over $1.3 billion since its inception?

Celebrity endorsements have dramatically transformed product marketing over the decades. When a famous face partners with a brand, the results can be extraordinary—but some partnerships have made more history than others. This trivia question explores one of the most financially successful celebrity endorsement deals in history that completely transformed both the celebrity's wealth and the brand's market position.

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