Which celebrity pioneered the 'direct-to-consumer' model for their cosmetics brand, using social media as the primary marketing channel and generating $420M in sales within 18 months of launch?

Celebrity endorsements and personal brands have revolutionized product marketing strategies. From athletic wear to cosmetics, famous personalities have leveraged their influence to build multi-million dollar empires. This trivia question explores how one particular celebrity innovatively approached brand strategy to create one of the most successful celebrity product lines of recent years.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty