Which 1982 film-brand collaboration is credited with increasing the featured candy's sales by 65% and establishing the modern template for product placement in Hollywood?

Product placement in films has evolved dramatically over the decades, from subtle inclusions to major brand collaborations that shape entire productions. One particular brand collaboration in film history stands out for revolutionizing how movies and products interact, creating a template for future partnerships between Hollywood and major consumer brands. This watershed moment in film marketing changed both industries forever. Test your knowledge about this iconic partnership that blended storytelling with strategic brand promotion.

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E.T. the Extra-Terrestrial and Reese's Pieces
Risky Business and Ray-Ban Wayfarer sunglasses
Back to the Future and Pepsi
The Goonies and Baby Ruth candy bars